Store, Dealer Audits, Stockiest Audit

Store, Dealer, and Stockist Audits are specialized checks carried out to ensure that retail outlets, distributors, and stockists are following company standards, maintaining proper inventory, and representing the brand correctly.

They typically focus on:

1. Inventory accuracy – verifying stock levels against records to prevent shortages or overstocking.
2. Compliance to guidelines – ensuring dealers follow pricing, branding, and display rules.
3. Sales practices – checking if promotions, schemes, and offers are being communicated and applied properly.
4. Customer experience – evaluating service quality and responsiveness at the dealer or store level.
5. Customer experience – evaluating service quality and responsiveness at the dealer or store level.
6. Asset verification – confirming that company-provided assets (like refrigerators, display racks, or demo units) are present and in use.